Welcome to MSportsLive (https://www.msportslive.xyz). This Privacy Policy explains how we collect, use, disclose, and protect information about you when you access or use our website, content, and services (collectively, the “Service”).
By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the Service.
Quick summary
- We collect limited personal information to operate the site, improve performance, and support analytics and advertising.
- We may use cookies and similar technologies and work with analytics and ad partners who may process your data for measurement and interest-based advertising (where permitted by law).
- You control many choices, including cookie preferences, marketing communications, and “Do Not Sell or Share” options where applicable.
Scope
This Privacy Policy applies to information we collect:
- Directly from you (e.g., when you contact us or submit forms).
- Automatically when you visit or interact with the Service (e.g., through cookies).
- From third parties (e.g., analytics, ad networks, embedded content providers).
This Policy does not apply to third-party websites, services, or platforms that we link to or embed. Their policies govern their processing.
Information we collect
- Information you provide to us
- Contact information: name, email address, postal address, phone number (e.g., when you contact us).
- Account information (if accounts are offered): username, password, preferences.
- Content you submit (if applicable): comments, messages, support requests.
- Marketing preferences and consent choices.
- Information collected automatically
- Identifiers: IP address, cookie IDs, device IDs, user agent, referrer.
- Usage data: pages viewed, links clicked, time on page, scroll depth, session duration.
- Device and network: browser type, OS, screen size, language, approximate location (city/region) derived from IP.
- Log data and diagnostics: error logs, performance data, and security signals (e.g., unusual activity).
- Information from third parties
- Analytics and measurement partners (e.g., Google Analytics).
- Advertising partners and ad exchanges (e.g., Google Ads/AdSense and other IAB-participating networks).
- Social media or embedded platforms (e.g., YouTube, Twitch, X/Twitter) when you interact with embedded content.
- Anti-fraud and security providers (e.g., CDN, bot-mitigation).
Cookies and similar technologies
We and our partners use cookies, web beacons, SDKs, pixels, local storage, and similar technologies to:
- Enable site functionality and security.
- Remember your preferences.
- Measure traffic and performance.
- Personalize content and ads (where permitted).
Manage cookies: Use our Cookie Settings: [Link to /cookie-settings or your CMP]. You can also control cookies via browser settings. Note: Blocking certain cookies may impair site functionality.
How we use your information
- Provide and operate the Service.
- Monitor performance, fix bugs, and ensure security and fraud prevention.
- Analyze usage to improve features and content.
- Personalize content and, where permitted, tailor advertising and measure ad effectiveness.
- Communicate with you (e.g., respond to inquiries, send administrative messages).
- Enforce terms, comply with legal obligations, and protect rights.
Legal bases for processing (EEA/UK visitors)
Where GDPR/UK GDPR applies, we rely on:
- Contract necessity: to provide the Service you request.
- Legitimate interests: to secure, operate, and improve the Service; prevent fraud; and measure reach (balanced against your rights).
- Consent: for non-essential cookies/trackers, marketing communications, and personalized ads where required.
- Legal obligation: to comply with applicable laws and requests.
How we share information
We do not sell your personal information for money. We may “sell” or “share” (as defined by certain U.S. state laws) identifiers and internet activity for cross-context behavioral advertising. You can opt out—see “Your privacy choices” below.
We may share information with:
- Service providers/processors: hosting/CDN, security, analytics, email, customer support.
- Advertising and measurement partners: to deliver and measure ads and limit frequency (subject to your consent/choices).
- Embedded/third-party platforms: when you interact with embedded players, widgets, or social plugins (their policies apply).
- Legal and compliance: to comply with law, enforce terms, or protect rights, safety, and property.
- Business transfers: in connection with a merger, acquisition, financing, or sale of assets.
Advertising, measurement, and third‑party content
- Analytics: We may use Google Analytics or similar tools. Learn more at https://policies.google.com/technologies/partner-sites and opt out via https://tools.google.com/dlpage/gaoptout.
- Advertising: We may work with Google Ads/AdSense and other ad partners that use cookies and similar tech to serve and measure ads and prevent fraud. Manage personalized ads via our Cookie Settings, Google’s Ad Settings (https://adssettings.google.com/), or industry opt-outs (https://optout.networkadvertising.org/ and https://optout.aboutads.info/).
- Embedded content: Streams or embeds (e.g., YouTube, Twitch, social posts) may set their own cookies and collect data per their policies (e.g., Google/YouTube Privacy Policy: https://policies.google.com/privacy). Your interaction with those embeds is governed by the third party.
Data retention
We retain personal information only as long as necessary for the purposes described or as required by law. Typical periods:
- Web server logs and security logs: ~12 months.
- Analytics data: 14–26 months (configurable).
- Cookie identifiers: per cookie lifespan (see Cookie Settings or your browser).
- Communications and support records: while active plus up to 24 months.
We may anonymize or aggregate data for longer-term analytics.
International data transfers
We may transfer, store, and process information in countries other than your own (including the United States). Where required, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) and comparable transfer mechanisms. You may request a copy of relevant safeguards by contacting us.
Security
We implement administrative, technical, and physical safeguards appropriate to the nature of the data, including encryption in transit (HTTPS), access controls, and monitoring. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.
Your privacy choices and rights
Global choices
- Cookie preferences: Adjust via our Cookie Settings: [Link].
- Marketing: You can opt out of marketing communications by using unsubscribe links in emails or contacting us.
- Do Not Track: We currently do not respond to browser DNT signals. We honor Global Privacy Control (GPC) signals for applicable “sale”/“sharing” opt-outs where required by law.
EU/UK (GDPR/UK GDPR)
You have the right to request access, rectification, erasure, restriction, portability, and to object to processing based on legitimate interests and to withdraw consent at any time. You also have the right to complain to your local supervisory authority. To exercise rights, contact: [privacy@msportslive.xyz] or [Rights request URL]. We may need to verify your identity.
U.S. State laws (e.g., CA/CPRA, CO, CT, VA, UT)
Depending on your state, you may have rights to:
- Know/access categories and specific pieces of personal information.
- Delete personal information.
- Correct inaccuracies.
- Opt out of sale or sharing for cross-context behavioral advertising and targeted advertising.
- Limit use and disclosure of sensitive personal information (we do not use sensitive information to infer characteristics).
- Non-discrimination for exercising your rights.
How to exercise: Use our “Privacy Choices” page: https://www.msportslive.xyz/privacy-policy or contact [privacy@msportslive.xyz]. We will verify your request and respond within the required timeframe. You may designate an authorized agent (California); we may require proof of authorization and verification. Some states provide an appeals process—contact us if you wish to appeal our decision on a rights request within 60 days.
Brazil (LGPD)
You may request confirmation of processing, access, correction, anonymization, blocking or deletion, portability, and information about sharing. Contact: [privacy@msportslive.xyz].
Children’s privacy
The Service is not directed to children under 13 (or under 16 in the EEA/UK). We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will take appropriate steps to delete it.
Third‑party links and sites
Our Service may link to or embed third-party sites, streams, or services. We are not responsible for their privacy practices. Review their policies before providing any information.
Automated decision‑making
We do not use automated decision-making that produces legal or similarly significant effects. Ad personalization and frequency capping may involve automated processing; you can opt out where available.
California Notice at Collection
The following summarizes categories of personal information we collect, purposes, retention, and whether we “sell” or “share” (as defined by CPRA). We do not knowingly sell or share the personal information of consumers under 16.
| Category (examples) | Purpose(s) | Retention | Sold/Shared for advertising? |
|---|---|---|---|
| Identifiers (IP, cookie IDs, device IDs; contact info you provide) | Site operation, security, analytics, support, marketing (with consent) | IDs per cookie life; contact while needed | May be shared/sold for ads unless you opt out |
| Internet/Network Activity (pages viewed, clicks, referrer, time on page) | Analytics, performance, personalization, ad measurement | 14–26 months (analytics); logs ~12 months | May be shared/sold for ads unless you opt out |
| Approx. Geolocation (city/region from IP) | Content localization, compliance, ad relevance | As above | May be shared/sold for ads unless you opt out |
| Commercial Information (if purchases; order history) | Transactions, support, compliance | As required by law/tax | No (unless stated and with opt-out) |
| Inferences (interest segments for ads) | Personalization, ad relevance | As provided by partners; typically 12–24 months | May be shared/sold for ads unless you opt out |
| Sensitive Personal Information | We do not seek to collect; not used to infer characteristics | N/A | No |
Your CPRA choices
- Do Not Sell or Share My Personal Information: https://www.msportslive.xyz/privacy-policy
- Limit the Use of Sensitive Personal Information: Not applicable (we do not use SPI to infer).
- Shine the Light (CA Civ. Code §1798.83): Contact us for a list of third parties we shared certain personal info with for direct marketing in the past year (if applicable).
Nevada residents
Nevada law provides a right to opt out of the sale of certain personal information. Submit requests to: [privacy@msportslive.xyz].
Data from and about live streams/embeds
MSportsLive may index, link to, or embed streams hosted by third parties. When you press play, those third parties may collect data about you directly. We do not control their collection or use. Check their privacy policies (e.g., YouTube/Google, Twitch, social platforms).
Your rights requests: verification and timing
We may ask for information to verify your identity and residency before fulfilling requests. We generally respond within one month (GDPR) or 45 days (CPRA), with the possibility of extension as allowed by law.
Changes to this Privacy Policy
We may update this Policy from time to time. The “Last updated” date reflects the latest version. Material changes will be posted on this page, and your continued use of the Service after changes become effective constitutes acceptance.
Contact us
- Email: [privacy@msportslive.xyz]
- Mailing address: [Company/Owner Name], [Street Address], [City, State/Province, ZIP/Postal Code], [Country]
- Rights requests/Privacy Choices: https://www.msportslive.xyz/privacy-policy
- DMCA: https://www.msportslive.xyz/dmca
Additional disclosures for transparency
Legal basis reminder: Where consent applies, you may withdraw it at any time via Cookie Settings or by contacting us; withdrawal does not affect prior lawful processing.
Do Not Track: We do not respond to DNT signals; we may honor Global Privacy Control (GPC) where legally required.
Cookies/Consent in EEA/UK: Non-essential cookies (e.g., analytics, advertising) are used with your consent via a consent banner/CMP. You can change preferences anytime via Cookie Settings: [Link].
Processors we commonly use (examples; adjust as applicable): hosting/CDN (e.g., [Cloudflare/AWS]), analytics (e.g., Google Analytics), ads (e.g., Google Ads/AdSense), email (e.g., [SendGrid/Mailgun]).